Finding the ideal foundation hue for your skin tone can be challenging, especially if it isn’t indicated. Even though it’s 2023, a lot of foundations are still offered in three basic hues, light, medium, and dark with little scope for tan, porcelain, or the elusive medium/deep.
Despite this, the diversity of many foundations continues to be limited. With Fenty Beauty blazing the way for inclusion for all skin tones and kinds, it’s a good thing that cosmetics companies are expanding their hue selection.
With their long-lasting foundations that have a matte or dewy look and are available in more than 35 hues, these cosmetics companies—from MAC to Clinique—are raising their game.
Hence it’s critical to keep track of which beauty companies include diversity in product creation and to support those that do.
Check out the top beauty brands that sell a wide range of shades for diverse skin tones in the world.
Maybelline New York Fit Me Matte + Poreless Foundation
For drugstore beauty companies, there is a severe absence of many foundation shade choices. 10 is usually the maximum number of choices you’ll see. With 40 different colors — and counting — to pick from, Maybelline New York quadruples that meager amount. It is ideal for oily and acne-prone skin and comes in a variety of shades from Fair Porcelain to Espresso at the moment.
Beauty Bakerie InstaBake Aqua Glass Foundation
With just its selection of InstaBake Aqua Glass Foundation, you can see that Beauty Bakerie, a Black-owned company, doesn’t take issues of inclusion seriously. This moisturizing, full-coverage formula comes in 30 hues that span from fair to deep-dark and accommodate warm, cold, and neutral undertones.
Morhpe Fluidity Full-Coverage Foundation
Because of its incredible range of 60 hues, Morphe’s Fluidity Full-Coverage Foundation attracted notice when it debuted in January 2019. It can be daunting to look at every color swatch at once, but you can find your match by comparing its five “levels” of lightness and darkness. The color with the ideal undertones for you can then be found there.
Pat McGrath Labs Sublime Perfect Foundation
Leave it to Mother Pat McGrath to bring one of the broadest shade selections on the market was developed by Pat McGrath. With its 36 hues, Pat McGrath Labs’ Sublime Perfect Foundation’s medium-coverage formula covers the full light-to-dark range, but what sets it apart is the addition of peach, pink, yellow, golden, red, olive, and neutral undertones.
APDG Longwear Liquid Pigments
Beauty company APDG gained fame in 2017 for its shockingly diverse foundation selection. Half of the 33 Longwear Liquid Pigments colors are designed for deeper skin tones, and APDG offers some of the industry’s deepest shades. The Pigments are also highly adaptable. You can use them to conceal specific areas or combine them with moisturizer for a softer finish.
Estée Lauder Double Wear Stay-in-Place Makeup
Estée Lauder is truly demonstrating to everyone that it is possible to produce an award-winning foundation in a wide range of hues with the 42 shades that are currently offered. Additionally, the selection is constantly growing. Because it doesn’t oxidize, the creamy liquid formula has long been a favorite of Allure editors. When you remove the foundation at home after applying it in the morning, the color you perceive on your face will remain the same.
Uoma Beauty Weightless Soft Matte Hydrating Foundation
Uoma Beauty flips the script by categorizing and organizing its 51 hues in the opposite direction from lightest to darkest from typical companies. A soft matte foundation that is lightweight and hydrating. For those with medium-deep to deep-dark complexion tones, this collection offers an above-average number of undertones in a variety of shades.
Cover Fx Power Play Foundation
Cover Fx Power Play Foundation has the lightest tones ranging from 0 to 20. 20 through 40 are the medium ones. The medium and deep tones are found in the range of 50 to 85. Numbered 90 to 125 are the darkest tones. The next step is for you to choose a letter based on your undertone. Extra pink? P-colored paint should be chosen. G indicates individuals with golden and yellow hues, while N stands for neutral. For those whose skin tone is especially warm and leans more towards olive, there is also a range of G+ hues available.
Bobbi Brown Skin Long-Wear Weightless Foundation
The shade selections for Bobbi Brown’s foundations are reportedly rather wide. The company’s Skin Long-Wear Weightless Foundation is the same. According to Gabrielle Nevin, the company’s vice president of global product development, most of the foundation’s 30 shades include more yellow pigments because most people have yellow or green tones in their skin and want any redness to be covered up.
Huda Beauty #FauxFilter Foundation
Huda Kattan adopted a different method of swatching when she unveiled the first Huda Beauty foundation. She displayed how each of the 30 hues appears on real faces. You may find more instances on Instagram, where you’ll also see how widely the #FauxFilter Foundation is used.
Danessa Myricks Vision Cream Cover
Danessa Myricks’ full-coverage Visions Cream Cover has 23 shades, which may not be as many as other shade ranges, but that doesn’t make it any less diverse. This collection also includes six color-boosting colors, allowing you to precisely match the undertones of any shade.
Fenty Beauty Pro Filt’r Soft Matte Longwear Foundation
By releasing her Fenty Beauty Pro Filt’r Soft Matte Longwear Foundation in 40 hues right away, Rihanna astounded everyone in 2017. Even some of the darkest hues sold out before others, demonstrating a demand in the market. Both the formula and the variety of alternatives are astounding. The skin has a matte look because of the Pro Filt’r Soft Matte Longwear Foundation, which doesn’t feel overly drying or cakey.
Lancôme Teint Idole Ultra Long Wear Foundation
For easier navigation, each of the 40 tones of the Lancôme Teint Idole Ultra Long Wear Foundation is designated with a letter. If the undertones of your skin are cooler, look for a C. W is short for warm, and N is short for neutral. The rich pigmentation and moisturizing feel of this foundation had Allure editors praising it.
Hourglass Vanish Seamless Finish Foundation Stick
It’s difficult to find stick foundations that don’t pull the skin when you swipe them on. With its buttery-smooth Vanish Seamless Finish Foundation Stick, Hourglass not only gets that down pat, but it also offers it in a wide range of colors. The stick is triangular in design, making it simple to maneuver it into and out of any facial crevice.
Anastasia Beverly Hills Luminous Foundation
Luminous Foundation, Anastasia Beverly Hills’ first foundation, prioritized color diversity with 50 options. This water-resistant product, available in Fair, Light, Medium, Tan, and Deep hues, complements undertones that are neutral, cold, warm, pink, peach, golden, or olive.
Make Up For Ever Ultra HD Invisible Cover Foundation
Look no further than this 2017 Readers’ Choice Award winner for foundation if you want to have perfect skin beyond the end of the world. You won’t only find a sea of beige thanks to its 40 colors. The deep, medium, and light classifications are rather evenly spread out in the range.
Nyx Can’t Stop Won’t Stop Full Coverage Foundation
Finding your match is simple, even when shopping online, thanks to the 45 colors in Nyx’s Can’t Stop Won’t Stop foundation line’s numerical and descriptive designations. Going from lightest to darkest, the number system assigns labels to hues from F1 to F25. For instance, the Deep Ebony color, which goes by the name F25, is characterized as having “the deepest deep espresso with neutral undertones.”
Nars Natural Radiant Longwear Foundation
You will undoubtedly feel compelled to purchase a plane ticket to a far-off location just by looking at the hue names for Nars’ foundations. Fortunately, the makeup brand’s base formulas all feature many of the same cities. You can therefore get the same shade of the Natural Radiant Longwear Foundation in the 33 cities available if you are using the Velvet Matte Foundation Stick and are from Barcelona.
BareMinerals Original Foundation
You’ll probably want to buy a plane ticket to some exotic location just by glancing at the shade names for Nars’ foundations. Fortunately, many of the same cities can be found in the base makeup formulae of each beauty brand. The Natural Radiant Longwear Foundation’s 33-city selection has the same tone whether you’re wearing the Velvet Matte Foundation Stick in Barcelona.