Best Vegan Makeup Brands in India 2023 | Cruelty Free

The world’s moving towards sustainability, and many Comestic brands have been successful in creating sustainable, animal-and skin-friendly cosmetics.

Kudos to Gen Z shoppers, 76 percent of consumers intend to purchase vegan cruelty-free makeup with 86% being Gen Z shoppers! 

The best cruelty-free and vegan makeup brands in India adopt a thorough strategy and use strong ingredients that are calming to sensitive skin while yet being highly effective. 

A lot of cosmetics are also made specifically for Indian skin types using conventional chemicals and methods, and they offer some of the best formulas and treatments available.  

Also Read: 18 Best Beauty Subscription Boxes for Skincare & Makeup

Brands like Maybelline and Victoria’s Secret, for instance, may employ only vegan components in their cosmetics while still allowing animal testing on their goods. Posing the question of whether the brand is ethical or not, hence it gets tricky sometimes.

Wondering what the best Indian cruelty choices could be?

Listing the Best Vegan Makeup Brands in India that you should add to your cart right now!

  1. Plumgoodness
  2. Tinge cosmetics
  3. Echt beauti
  4. Disguise Cosmetics
  5. Asa Beauty
  6. Alanna
  7. Soulflower
  8. Kiro
  9. Nyor
  10. The Nature’s Co.
  11. SoulTree
  12. FAE Beauty
  13. Earth Rhythm
  14. Daughter Earth
  15. Lotus Herbals
  16. Bon Organics
  17. Just Herbs

1. Plumgoodness

Plum is undoubtedly everyone’s favorite because it offers items for all skin types. Plum regularly engages in the #Empties4good effort in addition to embracing veganism and recycling products. A variety of campaigns promoting the company’s well-known goods, including Plum Vitamin C Serum, Plum Green Tea Face Wash, Grape Seed, and Buckthorn Oil, have recently been launched.

2. Tinge cosmetics

Lip balms, lipsticks, foundations, and concealers are among the goods offered by the line of cosmetics created by make-up artist Sabrina Suhail, who has over 15 years of experience. All of their products are paraben- and sulfate-free, vegan, and cruelty-free. They stand themselves from the competition by letting you personalize foundation and lipstick colors on their website based on your skin tone.

3. Echt Beauti

Echt Beauti is a second ethically produced Indian cosmetics company that uses only vegan and cruelty-free components in its products. They feature a selection of lip and eye beauty items, mostly lipsticks, eyeliners, and mascaras, all of which are designed based on Ayurvedic principles.

4. Disguise Cosmetics

It used to be difficult to find vegan lipsticks in India, but Disguise cosmetics made it simple! The company is well renowned for its extensive selection of hydrating, silky, and creamy lipsticks. Aside from lipsticks, they also make eyeliner pencils, eye shadows, and glow multi-sticks that can be used as a highlighter, eye shadow, or eyeliner.

5. Asa Beauty

Asa Beauty is a firm believer in luxury clean cosmetics, which refers to products that produce little waste and plastic. The creators of the brand, Asha Jindal Khaitan and her daughter-in-law Sukriti Jindal Khaitan, claim that clean beauty is about more than just the ingredients; it’s also about sustainable methods, ending the use-and-throw cycle, and using packaging that isn’t made of, well, plastic. 

6. Alanna

Alanna was then released in 2015. Alanna products use solely natural ingredients such as essential oils, fruit and nut extracts, and scents. The recipes include a variety of natural ingredients and essential oils and are vegan and all-natural.

7. Soulflower

Soulflower boasts that it uses only organic plants and herbs grown on its farm and assembly facility. Their line of skin and hair products incorporates a wide range of herbs and medicinal plants. To develop a pure line of products for your body, Ms. Natasha Tuli, the CEO and founder of Sunflower was inspired by Ayurveda and natural therapies.

8. Kiro

All of Kiro’s goods are stylish, cruelty-free, and spotless! About the main components, including jojoba oil, mango seed oil, vitamin C, vitamin E, and shea butter, the company is entirely open and honest. Their website suggests the best cosmetics for your skin tone to further help reduce your uncertainty when purchasing them.

9. Nyor

As an organic substitute for chemical and inorganic treatments that are harsh on human skin, Nyor, which is simply Assamese for “dew droplets,” offers users a choice. Their goods are vegan, paraben-free, and cruelty-free and have the Peta seal of approval. They sell high-end cosmetics at reasonable prices, along with glowing skin.

10. The Nature’s Co.

Nature’s Co. was established in 2003 by Natasha Jog and was motivated by a commitment to environmental sustainability. It is renowned for its natural collection components and is a PETA Vegan and Cruelty-Free Certified product. Nature’s Co goods are made using the best organic ingredients. To ensure sustainability and a smaller carbon footprint, only glass, PP, and PETG containers are used to package their products.

11. SoulTree

The first Indian company to sell beauty and natural items with European certification are SoulTree. SoulTree is well known for its nutritive properties and offers herbal, organic, and ayurvedic cosmetic and cosmetics products. The brand’s original purpose was to empower women farmers in Uttarakhand and promote a sustainable way of living.

12. FAE Beauty

All Indian skin tones can be covered by the makeup products offered by Free and Equal Beauty (FAE Beauty), which are also made to function well in hot temperatures. Their products are completely paraben-free, vegan, and cruelty-free. They are renowned for having a unique selection of matte, buildable lipsticks that are pigmented enough to hide any lip discoloration. In addition, they provide a variety of skincare products, a 2-in-1 brow gel and mascara, gloss, and other cosmetics.

13. Earth Rhythm

As the name suggests, their collection of bath, body and cosmetic products has an emphasis on the advantages of natural substances based on empirical research. Safe, environmentally friendly skincare is what Earth Rhythm is dedicated to offering. With the primary objective of merging science and nature, Mr. Sivakumar founded Earth Rhythm, which is now run by his daughter Harini Sivakumar.

14. Daughter Earth

Daughter Earth produces the best goods using biochemistry and ayurveda. Their plant-based products include unusual components including Shea, Moringa, Candelilla, and Almond. They feature a sophisticated selection of lipsticks that are appropriate for all skin types, along with concealer and lip and cheek tints! Daughter earthworks, as its name implies, promotes the welfare of women by allocating a percentage of its earnings to the education of disadvantaged girls.

15. Lotus Herbals

Lotus Herbals is one of the oldest and most reasonably priced cruelty-free and vegan beauty product companies in India. They have a dedicated R&D team that meticulously crafts each product in their collection to ensure you receive nothing less than the best. In addition, the business is well renowned for using our fertilizers to cultivate natural plants for its products. They assert that the formulation of their products combines modern science with the information found in the ancient Vedas.

16. Bon Organics

Utilizing traditional methods and ayurvedic formulae, Bon Organics is also known as Bio Natural and Organic. The USDA Organic certification has endorsed the company’s products as being 100 percent organic. Additionally, everything is entirely handcrafted and produced in tiny quantities to keep the product’s components effective and fresh.

17. Just Herbs

The company Just Herbs has a zero-tolerance policy against animal abuse, and the Indian government’s Ministry of Ayush even supports it. The brand has experienced significant growth thanks to advertising with actress Patralekha; thus, influencer marketing is becoming increasingly popular among brands.

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