Shifting from the Viva Magenta color of the year 2023, WGSN and Coloro are now crushing on Apricot Crush Key Color Trends of 2024, which earlier WGSN Trend Forecasting agency introduced as a key color for 2024, providing a fruity injection of energy to the season.
One of the core colors that will be ruling in the coming months and seasons. According to Clare Smith, WGSN’s color strategist, “Apricot Crush Pantone symbolizes the significance of nurturing the mind and body.”
It provides a much-needed pick-me-up as customers continue to struggle with a spectrum of emotions and future uncertainties. It is the ideal color for a world seeking serenity and positivity.
The recent diversification of Dopamine dressing seems to get extended with Hot Pink Barbiecore dressing in Electric Blue and classic green contrasts, we’ll also be looking forward to a hotter version of Apricot, calling it The Tangerine.
Introducing Apricot Crush Pantone Key Color Trends of 2024
Apricot Crush is an activating mid-tone with a restorative quality that aligns with balancing lifestyles and nourishing body and mind. Calling it a vitamin-balancing hue that levels up to a softer, more pastel, and emotionally intriguing hue.
This hue of orange will bring a warming luminosity to the home both indoors and out. Its soft sun-bleached nature means it pairs easily with neutrals and is suitable for textiles, glass, bath, and bedroom products.
The head of content at Coloro, Joanne Thomas mentions “For A/W 23/23 we foresee new narratives emerge as consumers’ desire to live with intent increases, making the right choices for themselves, the planet, and other species”.
Calling it a mid-tone orange that is intended for balancing lifestyles and nourishing the body and mind, Apricot Crush, is going to be a huge trend.
Where can you use Apricot crush?
Apricot Crush can be infused in varied aspects:
- Its soft sun-bleached nature pairs with neutrals, suitable for textiles, glass, and bath products.
- It will also be used for joyful beauty, fragrance, skincare, and hair color products. It’s a gender-inclusive color that can be utilized for health and wellness-led consumer tech.
- As for fashion, you’ll see Apricot Crush will be hugely used in Loungewear, lingerie, men’s essentials, etc.
- It infuses laughter and joy into beauty products, fragrances, skincare, and hair colors, as well as a “warming radiance” into the home. It acts as a neutral ground in fashion.
Apricot crush at Fashion Week Spring Summer 2023
Debuting in Spring Summer 2023 runway, while Gabriela Hearst showcased open-knit apricot ponchos during New York Fashion Week, the chiffon dress worn by Pamella Roland resembled a stunning sunset.
In an apricot satin silhouette, Marni’s outfit shone. With apricot separates that were all one color, Vince made things straightforward and wearable.
Apricot Crush color of the year was used by other fashion designers with green hues. To blend the warm tone with light green, Jonathan Simkhai employed abstract prints.
With her lime green joggers, Holo wore an apricot knit shirt. By combining the color with floral and striped patterns, Studio 189 evoked a holiday atmosphere.
In addition, Apricot Crush color is expected to appear in upcoming cosmetics and skin-care products, scent launches, and hair colors in addition to in your closet.
In an interview with Fashionista, Clare Smith, a Color Strategist at WGSN says that the Apricot Crush colorway has previously been spotted at catwalk events, most recently at JW Anderson’s Spring 2023 presentation.
These past runway events include Stine Goya’s Fall 2022 show, Valentino’s Fall couture collection, and more.
It’s amazing to see orange, with its gender-inclusive and trans-seasonal adaptability, gaining, and retaining the momentum as a major color, said Sansan Chen, managing director of Coloro in conclusion.