Fashion posses its own version of communication. Although Fashion Communication has been in the business of the Fashion Industry for a great deal of time, we have seen immense growth in students pursuing Fashion Communication as their degree of specialization.
The concept of Fashion Communication is out-turn of western civilization. In the late 1300s, they saw court life that had a negligible influence on fashion on people, and garment production was unscrutinized by the general mass.
In the 1700s, “Fashion”‘ was introduced to the market as a symbol of class, and status that was monopolized by the aristocracy. Adopting what the high society wore was an interesting notion for a common man to replicate.
Initial attempts of spreading awareness about fashion spoke about current trends, makeup, and hair, beauty, and skin solutions.
The introduction of “Fashion Plate” and “Printing Press” marked the beginning of Fashion Communication and was introduced as a key aspect of the fashion industry giving birth to Fashion Magazines.
What is Fashion Communication?
Fashion Communication is a degree course that involves the print and media aspects of the industry. Graphic design, photography, branding and image design, event planning, management, and advertising, fashion journalism, and blogging are some of the designations you’re eligible for once you specialize in Fashion Communication. The term fashion communication two other aspects to it:
- Communicating fashion
- Communicating through fashion
Communication studies count as an important field of the fashion business. You learn communication knowledge and skills relevant to the fashion and lifestyle industry, how branding is done, what image building is, and how digital media is different from print media, and the right way to doing it. Apart from creative and commercial aspects, Fashion communication also deals with the socio-cultural aspects of running trends.
Career in Fashion Communication: Job & Designation Options
There is an indefinite scope for Fashion Communication graduates in the universe of fashion. There are a variety of designations you get eligible for if you get specialized in the given field. Here are a few options:
- Graphic Designer
- Fashion Photographer
- Fashion Journalist
- Photo Journalist
- UI/UX Designer
- Copy Writer
- Visual Merchandiser
- Event Manager
- Brand Manager
- Font Designer
- Art and Set Director
Why is Fashion Communication a fast-growing Degree?
With ever-growing digitalization and advancement in technology, Fashion Communication is growing to its peak. The last few years have seen Fashion Blogging, journalism, and Content creation as big tools to market and advertise, which are major aspects of Fashion communication. We can see numerous personal blogs and websites being started every day, fashion content is not limited to print media.
The rise of social media has brought influencer marketing and content creation into a bigger picture. Brands are exploring new ways of promotion through influencers that have changed how traditional campaigns and media looked like.
Emerging startup culture has encouraged writers and journalists to start their own publishing houses, wherein fashion bloggers use visual and written formats to display their personal style.
The reason being the power of content being shared holds immense power in shaping and framing an existing or a new brand. This makes an existing brand that is old enough and a fresh new brand/ designer boutique an equal opportunity to reach people on similar platforms.
Is Fashion Communication a good career choice?
Digitalization and sudden shift towards social media and technology have opened many doors in different fields and fashion communication, that includes Portfolio building, Design Strategy, brand promotion, styling, and photography, journalism and content design are one of the leading spectrum of emerging markets.
Since the Fashion market has been flooded with domestic & international brands, companies & designer labels. Every one of them has realized the need to develop a unique brand identity & maximize its visibility resulting in more fashion students opt for communication studies in varied fashion colleges.
Students must pass the 10+2 exam to pursue a bachelor’s degree in a fashion communication course.
Fashion Communication Pros & Cons
- It is an emerging field, you will face less competition as compared to other domains of the fashion industry.
- You will get the opportunity to work and meet new people.
- Your articles will be published in famous magazines.
- If your communication and networking skills are not up to the mark, you will have a hard time.
- You would be required to work for long hours to meet the deadline.
- Your written language and vocabulary should be excellent