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Top 7 High Demanding Fashion Journalism Skills You Should Know

A perfect guide to honing your fashion writing skills and staying relevant as a Fashion journalist.

Fashion Journalism today is way different than how it used to be 20 years ago. Not only that it provides fashion writers new tools for exploring fashion journalism skills and creating original content, but audience engagement has also shown a drastic increase in numbers.

This has firstly increased more scope of digital fashion journalism but that also means that fashion editors now need additional skills to stay relevant in the competitive situation.

Let’s First Understand the basics of Modern Fashion Journalism before we dive into the major Fashion Journalism skills that are in demand in 2022.

Is Fashion Journalism Still Relevant?

Starting from being in traditional platforms like newspapers, books, and publications, fashion writing has come a long way. With platforms becoming digital, we’ve seen various platforms where content is written and produced.

With technology, fashion journalism is also taking the right steps to contribute for the better. We have seen an increase in audience, although a lot of it comes as a result of the pandemic.

People started to spend more time online reading blogs, visiting E-Commerce sites, and chilling on social media.

Organizations are now live on different platforms that help to widen their audience and engage with them. People use blogs, websites, social media, podcasts, steaming channels, etc.

These platforms have provided writers to explore and engage with their readers that help them create relevant content.

It is quite safe to say that Fashion Journalism is still very relevant, it’s just that the modes have widened from what they used to be 10 years ago.

High Demaning Fashion Journalism Skills Required in 2022

With Digital Fashion Journalism, not only has it become more convenient for the readers to find sources and stay updated on their favorite niches, but these profiles also fit into the concept of remote fashion jobs which will be one of the most sought-after job roles.

Read about the Inspiring Fashion Journalists who made it big in the industry.

These are the top 7 Fashion Journalism skills one must perfect before trying different online fashion writing jobs.

  • Reporting
  • Interviewing
  • Articles & Reports
  • Digital Journalism skills
  • Video Content
  • Social Media
  • Phone Journalism

1. Reporting


Readers relate to content that is more transparent. This involves more transparency in the back-end process, working on the field or off-field but referring to data and statistics and curating well-versed content that satisfies them. Hence reporting includes a few of the mentioned skills:

  • Identifying and observing the subjects
  • Conducting multiple Researching processes
  • curating the data for maximaum optimization
  • Evaluate and create the most relevant piece of information with it.

2. Interviewing

Interviewing involves a face-to-face conversation between industry insiders like Fashion designers, photographers, stylists, and retailers to get relevant stories on their collection and latest works mostly is involved in this category. Some of the skills include:

  • Researching and networking fashion industry insiders.
  • Bringing new faces to the audience.
  • Talk about creative process and freedom.
  • Engaging communication skills, and exploring different ideas is the key.

3. Articles & Reports

This includes one of the most traditional forms of fashion journalism, writing. Also popular as fashion content writing, this involves writing well-researched articles on online portals with facts and information. Fashion Blogging has a more casual and personal approach to writing blogs.

What you need to remember is:

  • Short and clear articles
  • Original content creation
  • Bring creative topics on the table that most releveant to what’s trending.

4. Online Journalism Skills

With traditional media shifting to going digital. There are a variety of other skills that add up to digital fashion writing. Some of these skills include:

  • Shooting and editing videos
  • Live streaming on various channels
  • Curate data and make spreadsheets

5. Video Content

Video content is the new way of telling stories. While you write articles, do on-field reporting or take interviews, videos are more engaging and keep your audience hooked.

In a survey, it was concluded that 47% of US audiences engage with video content and connect to it. You can do this by:

  • Keeping a light vibe in your content.
  • Video should have a friendly tone.
  • Short but initiating conversations that change lives.

6. Social Media

Social Media is a whole new world we’ve tapped in. Facebook, Instagram, Snapchat, and Twitter, different platforms promote different layouts of content. While some encourage write-ups, others do photos and videos. This not only has helped brands reach a wider audience but the growth has also increased.

Skills like video editing, photo editing, and the basics of graphic design add a lot to somebody who’s working in this domain.

7. Phone Journalism

Mobile proficiency is one of the core skills required in journalism. Most of our users consume content on mobile hence skills like taking and editing photos, creating a story through feed, maintaining aesthetic vibes, and making sure that the content is easy to surf.


Twitter is one of the most used social media platforms used by fashion journalists as it is easy to pen down your voice, without doing much.

While you’ve read the top fashion writing skills one should perfect with to transform their journalism skills to digital media.

A few things to always keep in mind while pursuing fashion journalism in digital media is that to keep it short and clear.

Adding the relatability part, readers always like to engage with original and fresh content be it on any platform so keeping yourself updated about everything that is happening in your industry is the only way forward.

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