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How to Become a Fashion Journalist?

Are you curious to know how to become a Fashion Journalist and the opportunities you will get? We've got you covered. Let's dive right into it.

The transition towards digital media has been one of the reasons we see rapid growth in Online Fashion Journalism. Fashion bloggers, activists, influencers, writers, and fashion journalists not only have got different platforms to speak their fashion opinions but there’s also a huge engagement shift in how the audience consumes fashion content as well.

It is quite safe to say that fashion journalism is here to stay and only grow in the future. We have more fashion professionals entering the industry that makes a valid reason why we need more fashion writers to cover stories that matter and bring change for the better.

If you’re still in a conflict where fashion journalism will be relevant, read how fashion communication is becoming a fast-growing degree to understand it better.

What Is Fashion Journalism?

Fashion Journalism is a process of researching, story-telling, and creating content around emerging influences, trends and style, new faces, and sharing ideas and thoughts.

Fashion Journalists research or receive these data from fashion industry professionals like designers, stylists, photographers, editors, etc to find relatable and inspiring stories that can change lives.

Fashion Journalism consists of key fashion profiles that drive the industry forwards. These profiles include fashion writers, photojournalists, PR, content managers, freelancers, editors, and stylists to name a few. Being a fashion journalist you can be any of them.

Different fashion editors work their way in the fashion industry. Read about the types of fashion writers can become after completing your course in fashion journalism.

What Does a Fashion Journalist Do?

Fashion is an ever-evolving industry that requires fashion journalists to stay updated with new collections, talk about trends, critic design trends and also foresee upcoming trends.

What Does a Fashion Journalist Do

This makes a scope for more and more fashion writers to enter the industry as there is always something new to tap on. 

Here are some of the key roles a fashion Journalist is responsible for:

  • Analyze fashion culture, art, and history.
  • Talk about trends, running styles, and forecasting future trends.
  • Attend runway shows and make reports.
  • Interview the industry insiders in fashion to bring new inspiring stories.
  • When not researching, they network with designers, stylists, and other fashion professionals and attend fashion events.

Skills You Need to Become a Fashion Journalist 

Before you become a full-fledged fashion Journalist, these are a few skills you need to be well-versed with. You can always prefer to start with fashion internships to get hands-on experience on these skills to get hired to fashion brands later. 

These are a few ways you can get fashion internships to get into the fashion industry.

  • Communication Skills
  • Multiplatform Writer
  • Interview

1. Communication Skills

Having good communications skills is the core of being a fashion journalist. A writer is the one who communicates well to his/her audience hence honing your writing by reading different authors, practicing it well in the beginning, will help your journalism journey.

Some writers also start by starting their blog and working on their writing skills and creating a portfolio to apply to different publications.

2. Multiplatform Writer

Fashion journalism is not restricted to newspapers and magazines. Digitization and Social media have introduced us to websites, Facebook, Instagram, Pinterest, and Behance where you can publish your work in form of blogs, pictures, and videos, all are a part of journalism.

Using these platforms, you can also widen your range of skills which will help you become a better fashion journalist.

3. Interview

Interview adds as a part of networking. One of a journalist’s core responsibilities is to network with industry professionals, interview their inspiring stories.

But what’s hidden is that it requires specific skills to ask questions, and how and create a friendly, safe, and comfortable atmosphere for a pleasant.

How to Become a Fashion Journalist

Do you want to become a fashion journalist too? Here are some easy steps to get started.

  1. Get a Certification
  2. Apply for Internships
  3. Build a Fashion Portfolio
  4. Learn additional skills
  5. Start Small & Humble

1. Get a Certification

Certification or getting enrolled in a course helps to set the right foundation for your knowledge. These courses help you explore the different domains of fashion journalism which you didn’t know and the skills to get them right.

You can try to one of these fashion communication colleges to learn the needful.

2. Apply for Internships

Internships help you get hands-on experience in the profession. You can apply to different fashion publications, websites, and brands to get skills in various domains of fashion journalism.

You will also find other designations which might interest you later so be very attentive to the daily tasks that you’re given to help yourself level up.

3. Build a Fashion Portfolio

A Fashion Portfolio is a collection of your best works that you can submit to your employer when applying. While at school, training, or internship, you can list out the best work to get the dream job you want.

If you don’t have work experience to put your work, you can also become a fashion blogger and set up an online portfolio for readers and employers.

4. Learn Additional Skills

Fashion Journalism is not about writing only. There are other subjects that are equally achievable and that add to journalism. Skills like copyediting, styling, photography, conducting research also add different designations.

New-age journalism also needs additional skills to tap on. Read about basics you should know as a modern fashion journalist to get a clear vision of the same.

5. Start Small & Humble

While you might be dreaming of working with the top fashion houses and magazines, it is a great idea to start small. Your first job at a similar but smaller publication or a website will help you learn more and have a detailed knowledge of various dynamics in the industry.

As you grow, you can always apply to bigger firms and better designations.

Anna Wintour, a successful Fashion Journalist breaks it down on how to become a better fashion journalist/critic. Join Masterclass courses to know more.

Career Options in Fashion Journalism

If you’re considering Fashion Journalism as an option for your education, you must have heard about huge fashion giants like Vogue, Elle, Cosmo, Bazaar, etc.

Staying updated with these magazines will help you understand the different dynamics of fashion journalism much better than anywhere else.

There are a variety of career options in Fashion Journalism. If you’re wondering what other job profiles can be as a student of Fashion Journalism, here are a few job profiles you can try:

  • Fashion Writer
  • Fashion Editor
  • PhotoJournalist
  • Content Manager
  • PR

1. Fashion Writer

A Fashion Writer is one who writes content for publications. These can be interviews, critics, opinions, recommendations of best products that include as a part of writing fashion blogs.

Not only publications but there are different brands and digital sites like Fashionista, Nylon, that hire fashion writers.

2. Fashion Editor

A senior profile for a fashion writer is one who ideates, pitches, reports, and publishes fashion content. They work with stylists and photographers to get ideal images for every post and article that goes up, both for magazines and websites.

Mostly they have a team of fashion writers under them and they lead the team.

3. Photo Journalist

A Photo Journalist tells a visual story with the help of pictures, editing, and displaying them. They mostly cover stories that come up as reporting or covering original, real-life content as an edge to bring transparency and originality.

Since the role of a photojournalist and writer is blurred, you sometimes have the skill to be able to conduct both.

4. Content Manager

A Content Manager is a person who manages content over all the media that including magazines, websites, and social media. Majorly known for checking on social media, content manages to help the brand build its presence, lead a team of digital marketing, collaborate with influencers to name a few.

5. PR

Although Fashion PR is a temporary situation in many brands, deals with online and offline content for fashion publications. They are also responsible for writing marketing for press releases, product launches, newsletters, print marketing quotes for advertisements, etc.

Building a Portfolio in Fashion Journalism

Put your best work out there to get hired by the best brands. To create one, these are a few steps you must follow:

  • Keep the best projects of your most relatable fashion degree.
  • Add multiple skilled projects to show versatility.
  • Include internship works if possible.
  • You can also pick part-time jobs and link them to your portfolio.
  • You can showcase guest posts that you wrote for other blogs.
  • Start your fashion blog and link it.

How to Gain Experience as a Fashion Journalist?

Fashion Journalism is a perfect blend of how theory and hands-on experience looks like. While you can’t ignore the need to understand the art and history, the evolution and cultural prospects of fashion but penning it down and educating your readers in a way it’s insightful and not preachy is an art.

You can always start by doing part-time jobs, entry-level profiles, guest posting, and assisting different creative professionals of this domain gets you recommended in bigger firms.

Freelancing has a huge scope in new-age journalism. You can learn a lot being a part of multiple opportunities of a similar domain and work on your style of writing and creating content.

Youtube Channel and maintaining social media accounts also include different forms of blogging.

How Much Do Fashion Journalists Make?

An average salary of a Fashion Journalist is $58,847 and $148,119, a year in the US while starting from 3.5 lakh per annum in India. If you ask if Fashion Journalism pays well, compared to median wages of all occupations,$50k a year is not bad.

As you move further in senior positions, you’ll also enter into one of the highest paying salaries like Fashion Editor.

Read about the Famous Fashion Journalists who’re making it big in the fashion industry and get inspired.


Fashion Journalism, although is considered to be all about glamour, which is the reason a lot of students get fascinated by, it is also about hours and hours of creating original content, hard work that pays off.

Considering that Fashion Journalism is one of the emerging career domains in the coming years, credit to digitalization and social media, it has now become easier to reach new heights in the fashion industry in much lesser time.

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