Intense Rust is one of the Key Color Trends of 2025 as WGSN X Coloro. The continuous economic, political, and environmental challenges will continue to be a problem for consumers as we approach 2025. Future apprehension will continue to be a strong influence.
With an emphasis on well-being, creativity, the environment, and technology, wgsn and @coloro_ present their Key Colors for A/W 24/25. These hues are in line with influences that will drive consumers.
Introduction to Intense Rust Color 24/25
Intense Rust, Midnight Plum, Sustained Grey, Cool Matcha, and Apricot Crush are the key colors for the upcoming fall/winter season.
Intense Rust, originally predicted for A/W 23/24, will be a major color for A/W 24/25. A trans-seasonal brown that inspires feelings of stability, Intense Rust is a warm and rich color.
This color, which is reminiscent of soil and earth and combines luxury with a raw, earthy edge, is full of warmth and soothing textures.
It is motivated by consumers who value sustainability above novelty, resale culture, and products with enduring appeal.
This color encourages the comeback of traditional style and symbolizes authenticity and understated luxury.
The WGSN x Coloro alliance, which predicts the Color of the Year, combines WGSN’s experience in trend forecasting with Coloro, a worldwide color system that provides both physical and digital solutions to ensure color correctness.