Heading towards 2025, WGSN in collaboration with Coloro is exploring the key color trends of 2025. The ongoing economic, political, and environmental challenges will continue to be a problem for consumers.
The overriding force will continue to be a sense of future uncertainty. The focus is on well-being, creativity, the environment, and technology are just a few of the influences that @wgsn and @coloro_ have chosen as their Key Colors for A/W 24/25.
A/W 24/25’s “Key Colors” are Deep Rust, Midnight Plum, Sustained Grey, Cool Matcha, and Apricot Crush.
The need for stability, escape, and restoration is reflected in our primary colors for A/W 24/25, according to WGSN’s Clare Smith, a color strategist.
While they’re still picking up their best choice for the color of the year, here are the top key color trends of 2025.
Top Key Color Trends of 2025
Best applied in Fashion, Beauty, Consumer Tech, and Interior, Key Colors Trends of 2025 to look up for.
1. Intense Rust
Intense Rust, which was initially predicted for A/W 23/24, is back as a prominent color for A/W 24/25. Intense Rust is a trans-seasonal brown with a warm, rich hue that inspires thoughts of solidity.
This color is reminiscent of soil, full of warmth and serene textures, and it strikes a balance between luxury and a raw, earthy edge. It is motivated by consumer trends that favor sustainability over novelty, a culture of secondhand shopping, and long-lasting goods.
This color encourages a return to the classic style and emphasizes authenticity and quiet luxury.
It is motivated by consumers who value sustainability above novelty, resale culture, and products with enduring appeal. This color encourages the comeback of traditional style and symbolizes authenticity and understated luxury.
2. Midnight Plum
A potent dark purple with associations with notions of space travel and the metaverse is called Midnight Plum. Space’s vibrant colors have captured our imaginations thanks to NASA’s James Webb Telescope photos that have made it possible to solve cosmic origins questions.
This shade of dark, almost-black color embraces gloom and evokes feelings of intrigue, the gothic, and the subterranean. It fits with consumers’ growing need for escape.
3. Sustained Grey
Sustained Grey affirms the continued value of neutral colors and environmentally friendly color schemes, which encourage recycling and the goal of “just enough.” This color has a utilitarian edge and stands for dependability and practicality.
It is anchoring and foundational, representing practicality and reliability, As a timeless tint with an all-year appeal, it speaks to encouraging balance and slowing down.
4. Cool Matcha
Cool Matcha is a tinted pastel with a soothing and calm quality. While its peer colors like Sustained Grey, which emphasizes recyclability and the search for “just enough,” affirms the continued significance of neutrals and more environmentally friendly color choices,
This color, which stands for usefulness and dependability, is anchoring and foundational with a utilitarian edge.
As a classic color with year-round appeal and trans-seasonal appeal, it appeals to encouraging balance and slowing down. Cool Matcha is the ideal blend of a vegetative green and thoughtful pastel. It is a calm, calming pale with a medicinal aspect.
5. Apricot Crush
A reviving and revitalizing color is apricot crush (Coloro 024-65-27). The fruit-inspired shade is a little less vibrant than its tangier orange sister that was recently featured throughout New York Fashion Week.
Anticipated as the color of the year 2024, it borrows from the beauty of nature while incorporating the natural vitamin- and antioxidant-rich advantages of apricots and oranges.
Apricot Crush is reinforcing its significance in these times of great uncertainty by serving as a color that embodies optimism and hope.
6. Transcendent Pink
The Key Colours for S/S 25 are unveiled by @coloro_ and @wgsn. This season’s colors signify a substantial shift towards strategic creativity, where inventive ideas will be critical in addressing the challenges posed by a prolonged time of disruption, volatility, and uncertainty.
Transcendent Pink (Coloro 021-80-08) is our next Key Colour, a barely-there color that feels more like an enhanced neutral than a typical pink, giving it a grounding and balancing appeal.
This dusty color is already being seen in virtual worlds and soft AI, such as the digital environments produced by the metaverse business Pax.
World and architecture companies Grimshaw, Farshid Moussavi, HWKN, and WHY, are inspired by roadside inns along the historic Silk Road.
7. Aquatic Awe
The Key Colours for S/S 25 have been revealed by @coloro_ and @wgsn. The colors of this season signify a substantial move towards strategic creativity, where inventive ideas will be critical in addressing the problems posed by a prolonged time of disruption, volatility, and uncertainty.
Aquatic Awe (Coloro 086-70-25) is the third Key Colour, a transforming turquoise that embraces the weird and beautiful qualities of nature while also having a synthetic feel that resonates with digital themes.
This duality connects dreams and reality, conjuring up images of bioluminescent sea life, endangered ocean ecosystems, and immersive virtual environments.
8. Sunset Coral
The Key Colours for S/S 25 are presented by @coloro_ and @wgsn. The colors of this season signify a substantial shift towards strategic creativity, where inventive ideas will be critical in addressing the difficulties posed by a period of ongoing change, volatility, and uncertainty.
Sunset Coral (Coloro 009-58-31) is our fourth Key Color, an energizing and feel-good color that appeals to the pursuit of joy.
Its saturation level also lends it an immersive feel, evoking the ideals of slowing down as a sort of self-care and embracing idleness – which has traditionally been frowned upon – as an alternative to our fixation with productivity.
9. Ray Flower
Ray Flower (Coloro 037-82-32), a dazzling #yellow with a warm and inviting aspect, is our final Key Colour.
It is inspired by regenerative practices that protect biodiversity, such as the work of Jess Redgrave, a multidisciplinary designer based in the United Kingdom.
Whose ClimaFibre project proposes using sunflowers as a single source of material, providing everything from cellulose for textiles to pigments for dyes.
This color has an intrinsically positive and healthy aspect that corresponds to an increasing emphasis on more radically sensitive methods to sustainability, in which the environment is considered a co-client in design and production.
10. Future Dusk
Color of the Year 2025: Future Dusk (Coloro 129-35-18). Future Dusk is a dark, melancholy, and intriguing hue between blue and purple.
It has a sense of mystery and escape, and serves as a transition from the powerful dark purple of Midnight Plum – a Key Colour from our A/W 24/25 forecast.
Future Dusk’s bizarre and otherworldly elements combine with the impact of the second space age, giving it a celestial allure. It also feeds into themes of transition, whether from dark to light or twilight to dawn, making it ideal for a time of great change.