It is anticipated that Digital Lavender will be the color of the year 2023, as confirmed by WGSN and Pantone. While 2022 introduced us to a brand new color, Very Peri, a joyous periwinkle blue, the happiest and warmest, Digital Lavender is very close to Very Peri.
Since both, the hues have more to do with the feeling of isolation and merging lines between the digital and physical world, let’s take a look at how Digital Lavender is going to contribute as the color of the year 2023.
Digital Lavender: Pantone Color of the Year 2023
Forecasters at Coloro and WGSN believe that Coloro: 134-67-16, also known as Digital Lavender is going to be the color for 2023.
Something that already has an online presence with Very Peri, a closer hue chosen for 2022, subtle lavender tones will lead the color charts as customers are now looking for more subtle and pastel tones that help them find solace and peace.
Read more about Pantone Color of the Year 2022 which introduced us to a new color in the chart, Very Peri.
Signifies stability, serenity, and digital escapism, things we are all looking for. Lavender is gender-inclusive, while the soft and subtle tints bring the feminine and self-care version of it, being closer to hues of Blue makes it edgier simultaneously.
These are a few points to pick from Digital Lavender as 2023’s Pantone color:
1. It is a neutral tone that will be readily accepted by all generations, and celebrated by Gen Z.
2. The additional Pantone colors include,
- Luscious Red (Coloro: 010-46-36) will be known as a Sensorial hue
- Sundial (Coloro: 028-59-26) will be organic and humble
- Tranquil Blue (Coloro: 114-57-24) brings calmness and stillness,
- Verdigris (Coloro: 092-38-21) will have retro digital aesthetics to add to Digital Lavender.
3. Of course Covid-19 has reshaped the way we see colors, trends, and the industry, we’re now more digitalized and looking for harmonious escapes, Very Peri for 2022 and Digital Lavender for 2023, follows a similar story.
“Our S/S 23 palette reflects a more hopeful and optimistic view of the future,” adds Jenny Clark, Head of Color at WGSN. “We anticipate challenges ahead, but we’re hopeful that our consumers would engage with these colors positively.”
Check Out the Spring Summer Pantone Color trends for 2022, exploring tints and hues that celebrate spring with the essence of a new era and digitalization.
Here are some of the pictures to get inspired by Digital Lavender Pantone and how will it be seen: