Viva Magenta Pantone Color of the Year 2023

Pantone just announced the Viva Magenta Pantone color of the year 2023 as they call it An unconventional shade for an unconventional time, a new vision!

The Viva Magenta Pantone color of the year for 2023 is a strong shade of red that alludes to the strength and vigor required for paving the way for a more promising future in a time when a multitude of problems is molding culture. 

Color code: 18-1750 Incorporating both warm and cold tones, Viva Magenta is a vivid and nuanced shade of blood red that is a study in contrasts.

Its natural beginnings are rooted in nature, and its explosive hue can be found in both the real and virtual worlds, illustrating the diversity of our modern world.

Introducing Viva Magenta Pantone Color of the year 2023

Viva Magenta, PANTONE 18-1750, creates a new story. A red-related color that is rooted in nature and radiates vitality and vigor is a new signal of power.

Introducing Viva Magenta Pantone Color of the year 2023
Source: Pantone

To first make “The Magentaverse” accessible to the general public, Pantone draws on the experimental spirit of Viva Magenta and investigates the interplay between artificial intelligence and human creativity.

A pulsing color whose enthusiasm fosters hope and excitement, bold and courageous. It is a strong, empowering read that encourages experimentation and uninhibited self-expression. It is a boundary-pushing color that is obviously “out there” and makes a bold statement. 

PANTONE 18-1750 Viva Magenta welcomes everyone with the same rebellious spirit. It is audacious, funny, and welcoming to all.

Viva Magenta: Key Points & Significance

Viva Magenta, 2023, PANTONE 18-1750 is a subtle shade of crimson red with a blend of warm and cold tones. Viva Magenta is a composite color that harmoniously spans the real and virtual worlds and evokes our multidimensional reality.

It is a carmine red that is assertive but not aggressive and uses a “fist in a velvet glove” approach rather than dominating outright.

Pantone Color of the Year 2023
Photographer : Amirhossein Loloei

In choosing a hue for 2023, The Pantone Institute—now in its 23rd year of doing so—took into account the barrage of difficulties individuals have faced lately, such as the COVID-19 pandemic, and how they have influenced people’s perspectives, values, and attitudes.

The statement said, “Viva Magenta is a vibrant color whose exuberance fosters hope and delight. Powerful and inspiring, it is an animated red that promotes experimentation and uninhibited self-expression; it is a limitless, exciting color. 

How color affects how we feel, think, and consume, the Pantone color of the year 2023 was further described as “audacious, funny, and inclusive to all” by the corporation.

The selection made by the Pantone Color Institute aims to capture the newest trends in a variety of industries, including fashion, beauty, technology, design, and home furnishings.

It also functions as a sort of mood ring, with colors picked to fit the moment.

In years characterized by uncertainty, this has often meant colors that soothe, calm, or uplift. Amid the ongoing pandemic, Viva Magenta represents reassurance, confidence, and connection in a world trying to get back on its feet, according to Laurie Pressman, vice president of the Pantone Color Institute. 

“We are in a very unique era right now. The only aspect of it that has lost its unconventionality is that “she revealed through a video conversation with CNN.

“There’s no doubt that Covid has had the most significant influence, even though there have been many factors that have entered into our thinking, impacted what has happened, and required modifications on our part.

Viva Magenta Pantone Color of the year 2023: Inspired by Nature

Leatrice Eiseman, executive director of the Pantone Color Institute, said the hue was inspired by the natural red dye derived from small insects called cochineals.

“We seek inspiration from nature and the actual world as virtual worlds increasingly permeate our daily lives, Eiseman stated in a press release, adding that “Viva Magenta reconnects us to original substance.”

It inspires our spirit and strengthens our inner fortitude by calling upon the forces of nature.”

Viva Magenta Pantone Color of the Year 2023
Source: Pantone

The announcement for this year comes with a brand-new Miami display that debuts to the general public on Saturday.

The “Magentaverse,” interactive rooms with Viva Magenta-related visual, audio, and tactile stimuli, investigates the “dynamic between Artificial Intelligence and human creativity.” How vibrant colors in your environment can improve your attitude.

The Pantone Matching System, which is used to identify and match colors in sectors including printing, graphic design, and fashion, was developed by Pantone. For more than 20 years, it has annually picked a color of the year.

Viva Magenta Pantone Color of the year 2023 Inspired by Nature

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