Pros and Cons of Becoming an Online Personal Stylists in 2022

There has been a sudden rise of Online Personal Styling pursued as a profession. Credits to increasing userbase in social media, people now understand the need of having a personal style, hence lookout to make smart and aware decisions in what they want to invest when it comes to creating wardrobes.

An Online Personal Stylist gives services online suggesting what to wear according to the given occasions, your body type, skin tones, and much more through social media or other online platforms. Outfit curation being the key aspect of the services that they offer, here are a few other features Virtual Stylists are skilled for:

  • Style assessment
  • Mood board creation
  • Evaluation of your wardrobe including accessories
  • Orientation for a closet cleaning – if that’s the case
  • Lifestyle assessment
  • Set of the image goals
  • Silhouette proportions assessment

Why do you need to Become an Online Personal Stylist?

You need to become Online Personal Stylists as they help curate a wardrobe that lasts longer, is true to your client’s personal style, and suggest you the fits that work best for you bringing the best versions of yourself. They work closely in understanding your personality and thoughts as a person which later helps them build a wardrobe you’ll never get bored of, from the comfort of your home!

The rise of social media has increased the need for looking presentable all the time, Personal Stylists and Image Consultants come up with styling, grooming, and personality development services that provide services to the clients of their brand, Personal Styling is based on an individual who has “What to wear” issues. 

With the sudden shift of profession turning digital after the pandemic, there’s more likeliness of you being succeeding as a Virtual Personal Stylist. If Styling is something that interests you and you prefer to do it from the comfort of your home, Online Personal Styling is something you can pursue! 

Is Image Consulting and Online Personal Styling Same?

4 Myths about hiring a Personal Stylist

While fashion professions like Personal Stylist, Image consultant, wardrobe stylist, a personal shopper might sound similar to some, some may not be aware of these terms too. Image Consultants and Online Personal Stylists are quite different from each other.

Personal Stylist, as the name suggests, is a personal fashion consultant who helps you stay updated with current trends, suggesting the best fits and providing you fresh outfit ideas for your day-to-day events, solely working on “What to wear” issues. 

An Image Consultants, on the other hand, works on your image building and personality and styling come as an add-on. Personal stylists solely work on outfit solutions whereas Image consultants specialize in personal grooming, etiquettes, personality development.

Pros and Cons of Online Personal Stylists

Pros:

  1. Time-Saving
  2. Comfort of home
  3. Clients around the world
  4. No monotonous job
  5. Freedom of working hours
  6. Easy to study your competitors

1. Time-Saving

Styling virtually helps to save time at both ends, be it the stylists or the client as it reduces the time and effort of traveling for consultation or even going out for shopping trials for that matter. Online styling consists of consultation through video calls and lookbooks that can be shopped via E-commerce sites!

2. Comfort of home

Online Personal Styling allows you to work from the comfort of your home. Post-Pandemic has led to many work-from-home job opportunities, personal styling can also be done from anywhere as all you need is a laptop and good wifi!

3. Clients around the world

Virtual Styling gives you the freedom to serve clients from any part of the world. With everything going digital, connecting people from various is just a tap away. This gives you more opportunity to provide services to a wider audience, increasing your sources of income.

4. No Monotonous Job

Do you hate working 9-5 because it gets too monotonous sometimes? Well, with Virtual styling as your profession, you not only have the freedom to work from anywhere (location) with clients around the world, you have the freedom over your time too, it gives you absolute flexibility as a freelancer!

5. Freedom of working hours

You can pick as many projects and clients as a freelancing Online personal stylist with freedom of how much time you want to invest and what services you want to provide. Although while starting out, you will have to invest time and hard work to reach your ideal clients and get known, with experience you get more valued!

6. Easy to study your competitors

Since you can find every data online, you can easily research your competitors, their work style, packages, and services they provide. This helps you to keep a tap on what’s happening in your industry, which might also help you upgrade your working patterns.

Cons:

  1. You face problems as freshers
  2. Tough to get started
  3. non-consistent job
  4. Charging packages
  5. Cheaper rates/packages

1. You face problems as freshers

While starting out as a fresher Virtual Stylist, you might have to face a lot of hardships as getting your first clients to build a steady flow of income. In this case, Networking, Word of Mouth, and creating content on your social media platforms will really help.

2. Tough to get started

When you start out as a fresher online personal stylist, the first 6 months can be really daunting as it not only takes time to understand how the business works but finding trusting clients at the initial phase becomes challenging. This is when you need to be patient and keep working hard as most of the stylists quit at the initial phase.

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3. Non-consistent job

As a freelancer, sometimes you would have multiple projects at the same time and sometimes none. It takes time to gain experience as a virtual stylist, to get the freedom of time, travel, and attending clients from any part of the country, you’ll have to work extra hours to get a clientele you can work all the time so that your job is not inconsistent.

4. Charging Packages

Quoting packages to your clients initially could look like a task as there are fewer testimonials of your work, building trust and justifying packages can stress you out, although you can always work on these drawbacks as they mostly stay in the initial stages of settling yourself as a freelance online stylist.

5. Cheaper rates/packages

In addition, while comparing prices with other fellow competitors, to keep your prices relevant to market prices, you might need to lower prices initially. Although it is advised to set fair charges for the packages you provide, you don’t need to lower your rates for clients!

5 Tips on growing your business as a Virtual Stylist

Here are 5 tips on growing your fashion business as a Virtual Stylist:

  1. Websites
  2. Consistency on Social Media
  3. Testimonials
  4. Use Video Marketing
  5. Offers and Promotional packages

1. Websites

Creating a professional website that talks about all your styling packages are very crucial. Of course, social media has taken a front seat in gaining more user base but putting out every detail on social media is quite of a hassle and looks unprofessional too. According to Demand Metric, companies with blogs attract an average of 67% more leads every month when compared to companies that don’t.

2. Consistency on Social Media

Creating a personal brand on social media not only helps generate more clients but works as a great marketing tool while growing your business. Instagram, Youtube, LinkedIn, Facebook, Telegram are the most used social media platforms that help in building any business.

3. Testimonials

Don’t forget to add testimonials of clients with whom you work. Genuine appreciation and feedback will not only help you stay motivated, but new clients will also refer to them before consulting you.

4. Use Video Marketing

Video Content Marketing is one of the powerful tools of online marketing. While the first 6 months can be a hard time for a budding personal stylist, being vocal about your business and creating video ad campaigns around your services helps you get more clients.

5. Offers and Promotional packages

To attract more customers, you can always promote packages with offers with bonus services and discounts. Who doesn’t like discounts as customers, we all do! You can start by creating small and affordable packages and increasing values as you grow older.

How much does a Virtual Personal Stylist Earn?

The National average salary for a Personal Stylist is $34,914 in the United States. Splitting it off, virtual stylists earn $50 to $200 per hour as per their experience and the list of services they offer to their clients.

Some even charge by the project as well from $500 to $2,000 per day or project. Although initially, you might need to work for free but keep it till the time you feel you’re learning and gradually start setting up packages to provide your clients to make it easier on both ends.

Are you planning to become one? Refer to our latest post that helps you learn How to Become an Online Personal Stylist before you check out the Pros and Cons of Online Personal Stylists.

Conclusion

Most of the stylists and Image consultants mention that it takes 6-8 months of constant efforts and styling clients to get a consistent trusting set of clients. These clients are not only regular people but you can also get associated with Tv shows, corporate offices, celebrities depending on your domain of personal styling. 

Promotions and marketing techniques on the other hand make the process a little bit easier by getting you the recognition sooner if you use social media correctly.

Starting a Youtube Channel, investing in paid campaigns for better reach and mini collations and partnerships also help you earn way more than you expect.

If you’re not looking to start an online personal styling business, you can also apply in different Clothing Subscription Boxes like Stitch Fix, Dia & Co., etc as a Virtual Stylist which is as great as starting an online personal styling business.

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