The global authority on consumer and design trends, WGSN and Coloro, the world’s leading authority on consumer and design trends, have released their key color trends for 2023, which include Tranquil Blue as one of the core colors.
You can check our latest post on Digital Lavender, announced as the color of the year 2023.
“The S/S 23 palette reflects a more upbeat and optimistic perspective for the future. We anticipate issues, but we believe buyers will seek out hues with which they can connect positively.
As a result of this philosophy, there has been a shift toward brighter, more stimulating hues” mentions the color director Jenny Clark.
Introduction to Tranquil Blue Key Color Trends 2023
S/S 23 will feature a lot of blues, especially brilliant mid-tones. Tranquil Blue hence is a mid-toned color with a lightness and clarity that evokes air and water.
It is a symbol of stillness and tranquility, which customers will seek to balance out their overwhelming emotions.
An emerging color for the apparel market for women, the cool-toned Tranquil Blue will be seen in most garment and interior industries as a notion to peace out the mental dilemma one suffers from.
“Working with WGSN gives Coloro access to industry professionals worldwide,” Joanne Thomas remarked.
WGSN’s insights help Coloro to be better equipped to serve our clients for the coming season by providing unprecedented insight into future trends, consumer insights, and product design direction across fashion, beauty, and lifestyle.”