10 Digital Marketing Trends in the Fashion Industry (Updated 2023)

The fashion industry is constantly growing in terms of digital marketing. We have seen amazing changes in how brands interact with and engage with consumers online in just a few years. 

Due to the fast-paced nature of the fashion business, marketing in this sector has a very distinct strategy and has significantly shorter cycles than in other sectors.

The use of digital marketing techniques in the fashion sector is always changing. We’ve seen amazing advancements in the ways that brands interact with and engage consumers online fashion brands. 

Nobody can predict the future of marketing with absolute certainty, but experts in the field might offer valuable perspectives and forecasts into some of the possibilities.

Impact of marketing agencies in the Fashion Industry

The biggest companies in the fashion industry predict that digital marketing tools will be very profitable. Therefore some digital marketing strategies are now being employed in the fashion industry. Online shopping habits are being abandoned more quickly thanks to the lockdown. 

The most recent check indicates that many people are developing the habit of purchasing clothing and accessories through digital operations that are accessible on various platforms. 

Studies mention Italians used e-commerce laboriously up until February 2020; at the moment, there are 29 million.

Throughout the first five months of 2020, there were approximately three times as many new digital consumers as there were from January to May 2019.

10 Digital Marketing Trends in the Fashion Industry to follow

We’re about to take a ride into the future and check out the top digital marketing trends for 2023:

1. Instagram Shopping

70% of consumers use Instagram to research their next purchase, and 90% of Instagram users follow a business, according to data from Sprout Social from 2022.

When used in conjunction with commercials, Instagram is a great platform for brand awareness initiatives.

Instagram Stories now allow brands to sell things directly to customers, paving the way for social commerce.

Once clients are on your business profile, they may tap “See Shop” to begin scanning items and selecting their preferred size, color, and desired designs.

2. Frequent Marketing Content

The attitudes and preferences of consumers are evolving over time, which affects marketing trends. Thus, you must regularly update your marketing content by staying abreast of trends if you want your marketing strategy to be effective.

For instance, youthful consumers today want minimalist clothing. Fashion companies should talk about and offer advice on how to wear this look while still being trendy.

3. Smart Speakers

One of the key advances in recent years is the emergence of smart speakers. According to the Social Report, manufacturers of smart speakers will sell around 94 million devices in 2019, bringing the installed base of these devices to 207.9 million by year’s end. In 2018, customers purchased roughly 56 million smart speakers.

4. Branded Skill’ or ‘App’

You can develop a customized Alexa skill or Google Home app that promotes your business and offers your audience a helpful service. By providing their audience with relevant products, industry news, and other information, marketers may connect with them via Alexa Skills.

5. Transparency

Due to consumers’ growing concern over the environment, an increasing number of clothing companies now disclose the sources of their products.

Eco-friendly cosmetics and skin care products were the precursors, and now garment producers are following suit.

Many prominent clothing businesses start to produce sustainable fashion lines using organic materials to limit the impact on the environment.

6. Incentives

While many customers enjoy getting free or discounted goods, you may offer the right incentives to draw them in and raise your online brand awareness.

Instead of providing customers things up front, you can easily offer loyalty programs that let them earn discounts or complementary goods to encourage their next purchases.

Monthly promotions, gift-giving contests, 15% off your first order, and introducing a friend to receive 15% off are a few incentive options.

7. Ethical and sustainable buying

Corporate social responsibility and sustainability do not immediately affect sales, but they do assist brands to raise these issues in the public eye.

As more people, celebrities, and regular consumers draw attention to social issues relating to the fashion industry, more firms have been forced to take a statement against textile waste and other ethical concerns.

8. Chatbots on Social Media 

In digital marketing, chatbots are increasingly being used to improve consumer interactions and provide them with better experiences. For instance, the Uber app for Facebook Messenger now enables users to order an Uber ride.

Chatbots are streamlining the consumer experience and reducing the length of the purchase cycle by fusing marketing channels with the point of sale.

9. NFTs

Tokens that can be traded are digital assets. Each NFT (Non-fungible Token) is stamped with a special token to signify that it is the original and only yours. NFTs are entering the field of marketing in addition to art and technology.

As part of their marketing plan, NFTs are distributed by lottery. Marriott Bonvoy’s raffle perfectly illustrates this for a free NFT and 200,000 Bonvoy points.

10. Short Video Platforms

The creators and retailers of fashion are increasingly using the short-form video platform YouTube Shorts. Social media influencers claim that, like TikTok’s early adopters, YouTube Shorts offers a first-mover advantage.

Shorts are already a part of the marketing campaigns of Nike, Skims, and American Eagle. Louis Vuitton, Gucci, and other high-end brands have also joined the effort.

Digital Marketing Tactics to promote a clothing brand online

To promote your clothing brand online, you will need the best digital marketing methods. The following list of efficient internet marketing strategies for promoting your clothesline:

  • Create an excellent website and blog.
  • Keep up a regular presence on social media.
  • Employ specialized packaging.
  • Publish tailored advertisements.
  • create fashion standards and gift suggestions.
  • Cooperate with the right influencers.
  • Observe your analytics.

Digital marketing is no longer generally an option for organizations. The ability to draw in, retain, and convert clients is now essential.

We hope that these 10 best practices for fashion-related digital marketing have given you some inspiration for expanding your company and making it stand out among online customers.

What are the best Digital marketing Apps you should consider?

The best digital marketing apps to promote fashion include Facebook, Instagram, Pinterest, and Youtube to attract all sorts of customers. Engaging posts offers, deals, and calls to action improve your reach and engagement with the audience.


The fashion business is undergoing a revolution due to the introduction of new digital marketing platforms; people are becoming more aware of current trends. 

Consumers can now easily and rapidly become acquainted with the latest trends and changes. They can buy as and when they need to, sitting in one spot and getting what they want. 

As a result, internet marketing is significantly boosting the fashion business.

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