The user base of social media is increasing gradually and so is the demand for Instagram influencers and bloggers. Do you know that in 2018, brands spent almost $5.6 billion on influencer marketing and the number continues to rise day by day?
With an increasing number of users on Facebook, Instagram, Twitter, and different platforms, what we also encounter is an increasing number of influencers.
Instagram is all about a creative feed and visual story, more and more creators aim to be Instagram influencers and take this content creation platform as a serious career.
Do you want to be a famous Instagram influencer and get those brand deals just like how the well-known Instagrammers are doing? We’ve got you covered. In this blog, we’ll take you through an easy guide on how to become an Instagram influencer and make it a serious source of income.
Things to know before becoming an Influencer of any niche
Various types of Influencers, anything from dancers on TikTok to people who produce in-depth how-to videos. Despite this variability, several things remain constant:
1. You don’t have to be famous to be successful
Influencers can succeed without becoming famous people. It is possible to start a career as an influencer without already having a prominent public profile. Even though influencers can reach hundreds of thousands or even millions of people online, they might not view themselves as “celebrities” in public settings.
2. Macro, micro, and nano influencers
The vocabulary of this sector now includes distinctions like macro, micro, and nano influencer to denote the size of an influencer’s audience. Influencers with a macro following of 500k to 1m, a micro following of 10k to 50k, and a nano following of up to 10k.
3. Influencers have the potential to drive business growth
Influencers could promote the expansion of businesses. Being an influencer has power because of the types of marketing that are available. Thanks to the relationships you’ve established with their target markets, you can attract the attention of social media users and brands that will pay you to promote their products in influencer marketing campaigns.
How to Become Instagram Influencer in 2023
To become a successful Instagram influencer in 2023, you must get the basics right before you start the steps of becoming an influencer.
Creating visual content that is engaging enough, with a beautiful feed, and responsive followers is something that you’ll have to work on. Remember, aesthetics is everything when it comes to being an Instagram influencer.
Did you know? According to Influencer Marketing Hub,
- Instagram is used by 80% of the brands that use influencer marketing.
- As of 2021, brands are paying influencers as much in monetary compensation as they are in free products.
- The number of businesses providing or specializing in influencer marketing services increased to 18,900 globally in 2021.
- Fashion and beauty make up 15% of the top industries cited by respondents to the influencer marketing survey, followed by health and fitness (13%), travel and lifestyle (12%), gaming (11%), family and home (6%), and “Other” (39 percent).
1. Know your Niche
Choosing a niche helps you to stick to one topic and the followers who would relate to that. For example, if you like posting daily #ootds or want to be a fashion influencer, you know that your niche is fashion. Hence, the audience that you’ll receive as followers would be fashion addicts who would love your fashion sense and would appreciate/engage in it.
2. Write an Interesting Bio
Bio is the first thing that will grab your visitor’s attention, so it’s recommendable to keep a catchy bio that everybody would love to read. Make your followers curious to know more about you, that is when they’ll engage!
3. Design Your Feed Creatively
Instagram is a visual platform. To be an influencer on Instagram, capturing good pictures and maintaining an aesthetic feed is crucial. Your pictures must also have storytelling that would engage your audience to like and share your photos. Keeping the bottom line in mind, keep your feed as creative as you can!
4. Choose the Right Hashtags
Hashtags play a vital role in ranking your pictures. Put hashtags that relate the most. Instagram allows you to put 30 hashtags at a time, so create a balance between large-scale hashtags and medium ones to get found.
5. Post Consistently
A lot of Instagram influencers have mentioned that posting pictures regularly has helped them more audience and more engagement. If you’re somebody who would not post on daily basis you can also schedule your post on alternative days or as you, please. There are apps like Tailwind, Later, and Buffer that help you to schedule your posts as you, please.
6. Switch to Business Account
A business account helps you to give insight into your followers” data, the most engaging period, the men and women ratio, and the age boundaries of your audience will eventually help you schedule your post to get maximum engagement and create more relatable content for your viewers. It helps you to analyze your audience.
7. Collaborate With Brands & Other Influencers
Collaboration helps you to boost your audience in many ways. When you collaborate with active Instagram influencers you also get visible to their audience which helps you to get noticed. Similarly, when you collaborate with brands, you not only get featured in the brands’ audience but also other brands notice you for your work which would lead to more paid brand deals which will become your ultimate source of income eventually.
What are the most important skills you need to have to come to a successful influencer?
Here’s a list of skills you need to have a better understanding of and eventually you’ll grow into the successful influencer you always wanted to be:
1. Understand The Algorithm
Now that you’ve found your specialty, it’s time to increase our channels by channeling the power of the Social Media Gods. The Instagram algorithm, though, is absolutely killing my vibe, Dani.
To bypass Instagram’s algorithm, bear in mind the following two points:
- #1 Engagement: Show your fans some love to increase engagement.
- #2 Time: Provide interesting material that draws viewers in and keeps them interacting.
2. Have a Media Kit
Essentially a brag sheet for you as an influencer, an influencer media kit is just a straightforward PDF. Think of your Instagram influencer résumé as your influencer media kit. You’ll need one of these to submit to brands if you want to become an influencer.
No matter how many followers you have, there are many ways for content creators to make money, so keep in mind that you still need to have formal documents like these available.
3. Genuinely Love Your Current Audience
While it’s Fantastic to want to expand your Instagram audience, it’s just as crucial, if not more so, to keep engaging with your current followers. If someone chooses to click the “follow” button, it indicates they find your posts to be valuable. You must pledge to consistently be there for your followers if you want to develop a brand that other people respect, admire, and support.
After reading this post, it would appear like it would be simple and straightforward to become an Instagram influencer.
That’s correct, it truly is. Your patience and ability to regularly provide new content, particularly in the early stages when you do not have many followers, set you apart from the competition.
Perhaps the most challenging aspect of becoming an influencer is acquiring the first hundred or even a thousand followers.
And a lot of folks give up right here. There are many influencer marketing firms you can get the support of that can help you sail through this journey.
Becoming an Instagram influencer doesn’t happen overnight, it takes a lot of creativity, hard work, and dedication that is involved into becoming an influencer on Instagram but what matters the most is to be consistent.
Once you start getting brand deals you can easily earn somewhere starting from $75 to $3000 per post.
You can also join platforms like Flytant, Influencer, Monk Entertainment, Grin, Insight pool, few Instagram marketing agencies that help you get more brand deals that would depend on the number of followers and engagement % you have.