Instagram is one of the most popular social media channels for marketers to communicate with their target audience. It is also the most popular social network for most influencer marketing platforms, with numerous influencers in various fields and more emerging every day.
Nearly all brands and marketers have worked with or intend to work with an instagram influencer at some point. Furthermore, most people prefer to deal with smaller influencers who are more honest and cheap.
Instagram Highest-Paid Stars 2023:
Here’s a list of Instagram’s highest-paid stars and influencers with whom you can partner to reach millions of people.
1. Kylie Jenner
Estimated Average Price Per Post – $1,835,000
Kylie Jenner is a well-known figure in the beauty industry and the owner of Kylie Cosmetics. She is a member of the well-known Jenner-Kardashian family, which rose to prominence as a result of the reality show “Keeping Up with the Kardashians.”
Every member of the family has achieved remarkable success, and Kylie is no exception. She supports high-end fashion and cosmetics products, and she recently collaborated with Balmain to create a range of fashion accessories.
2. Cristiano Ronaldo
Estimated Average Price Per Post – $2,397,000
Christiano Ronaldo is one of the most well-known football players in the world. For those who are unfamiliar with sports, he is a forward for the Portuguese national team. After playing for Sporting CP, he signed for Manchester United at the age of 18. His team won the FA Cup in their debut season.
3. Leo Messi
Estimated Average Price Per Post – $1,777,000
Lionel Messi now holds yet another global record after leading Argentina to a World Cup victory that broke a losing drought. Messi broke Instagram’s record for the most likes on a single post with more than 67 million on his first post commemorating the World Cup victory.
4. Selena Gomez
Estimated Average Price Per Post – $1,735,000
Selena Gomez, a Spanish singer, and actress have had a big Instagram following for years. She rose to stardom as Alex Russo in the Disney Channel television series Wizards of Waverly Place after starting her career on Barney & Friends. She went on to appear in many additional films and was an executive producer for the Netflix television series 13 Reasons Why.
5. Dwayne Johnson
Estimated Average Price Per Post – $1,713,000
Dwayne Johnson, also known as “The Rock,” is a Hollywood actor who rose to prominence as a wrestler on the television show WWE. He is well-known for his strong physique and appears primarily in action films. As a result, he is the ideal celebrity influencer for health and fitness businesses.
6. Kim Kardashian
Estimated Average Price Per Post – $1,689,000
The successful TV show “Keeping Up with the Kardashians” helped the Kardashian/Jenner family gain fame. The show catapulted the entire extended family to fame, yet each member has a unique set of accomplishments today.
7. Khloe Kardashian
Estimated Average Price Per Post – $1,320,000
Khloe Kardashian began her career in 2007 and rose to prominence thanks to the family reality show Keeping Up With the Kardashians. Because of its popularity, “Kourtney and Khloe Go Miami” and “Kourtney and Khloe Take the Hamptons” have been made.
8. Justin Bieber
Estimated Average Price Per Post – $1,281,000
Justin Bieber, a popular Canadian musician, entered the list because of his vast fan base and followers. He is considered to be Canada’s highest-paid Instagram influencer. Brands trying to connect with that audience value Justin. Justin’s most notable brand collaborations include Vespa, Forever 21, Tim Hortons, and Crocs.
9. Kendall Jenner
Estimated Average Price Per Post – $1,290,000
Kendall Jenner is Kylie Jenner’s younger sister and a member of the Jenner-Kardashian family. She also appears in the TV show “Keeping Up with the Kardashians,” which is based on this family.
She is a model that has worked for prominent firms such as Victoria’s Secret and Estee Lauder. Her prominence and large social media following keep bringing her compensated cooperation possibilities. Here’s an example of a sponsored post she wrote for the fashion brand Calvin Klein.
10. Taylor Swift
Estimated Average Price Per Post – $1,142,000
Taylor Swift, an American singer-songwriter, has a global fan base. She has multiple chart-topping singles and is one of the best-selling artists of all time. She has received 23 Billboard Music Association Awards, 12 Country Music Association Awards, one Emmy, and ten Grammy Awards.
11. Jennifer Lopez
Estimated Average Price Per Post – $1,130,000
Jennifer Lopez is an American actress, singer, dancer, fashion designer, producer, and businesswoman who goes by the stage name J.Lo. She became the highest-paid Latin actress in Hollywood in 1997, when she became the first Latin actress to receive more than $1 million for a single film. In 2001, she became the first woman in music history to have a number-one record and a number-one picture in the same week.
12. Nicki Minaj
Estimated Average Price Per Post – $1,031,000
Niki Minaj is a singer, rapper, and songwriter who goes by the Instagram handle “Barbie.” Six American Work Awards, four MTV Video Music Awards, and eleven BET Awards are just a few of the honors she has garnered for her music. She has ten Grammy nominations but has yet to win one.
13. Katy Perry
Estimated Average Price Per Post – $1,029,000
Katy Perry is a prominent American singer, songwriter, and television judge who has topped the Billboard 200. She has five Billboard Music Awards, nine US Billboard Hot 100 number-one songs, five American Music Awards, a Brit Award, and a Juno Award. Her Super Bowl XLIX halftime performance was the most watched in history.
14. Kourtney Kardashian
Estimated Average Price Per Post – $964,000
The show “Keeping Up with the Kardashians” has Kourtney Kardashian as the star. She works in retail and fashion and has launched several clothing lines and fragrances. She has marketed companies and products such as waist-slimming trousers, beauty products, Coca-Cola, and prescription drugs on Instagram. Kourtney’s brand collaborations include Boohoo, Poosh x Vital Proteins, and others.
15. Miley Cyrus
Estimated Average Price Per Post – $928,000
Miley Ray Cyrus is an American singer-songwriter, actor, and record producer who catapulted to fame as the star of the Disney Channel television series Hannah Montana. Hannah Montana had two number-one and three top-ten soundtracks on the Billboard 200. She has also had three of her albums rank at number one in the United States, as well as three more albums peak in the top five. She progressed from a young Nickelodeon star to a full-fledged pop sensation.
16. Virat Kohli
Estimated Average Price Per Post – $1,088,000
Virat Kohli is the current captain of the Indian cricket team. Many consider him to be one of the best modern batters in the world. He represents Delhi in domestic cricket and Royal Challengers Bangalore in the Indian Premier League (IPL). Kohli was rated 66th on Forbes’ list of the top 100 highest-paid athletes in the world in 2020, with anticipated earnings of $26 million. In 2018, he earned the Rajiv Gandhi Khel Ratna, India’s highest sporting honor.
17. Huda Beauty
Estimated Average Price Per Post – $783,800
Huda is a renowned Instagram beauty influencer who lives in Dubai. She began her account as a cosmetics artist who shares makeup tips and methods. She acquired greater fame till she established her own cosmetic business, Huda Beauty. Huda has 51 million followers and earns about $91K per post.
18. Logan Paul
Estimated Average Price Per Post – $948,800
Logan is a Swedish vlogger who has starred on the popular TV show Law & Order. However, only a few people may remember him as the star of this show because, before appearing on television, he had a Vine vlog with 19 million followers. Logan is still well-known and well-liked on Instagram, where he has 24 million followers. Logan’s post-publication is worth $65K.
19. Chiara Ferrangi
Estimated Average Price Per Post – $1,488,00
Chiara is a top Italian Instagram influencer who primarily promotes high-end products. She rose to prominence as a result of her blog, The Blond Salad, which she launched in 2009. She became even more popular on Instagram when her blog gained more readers. Chiara has 27.9 million followers and is now one of the wealthiest Instagram stars.
20. Jake Paul
Estimated Average Price Per Post – $1,318,00
Two members of the Paul family are among the highest-paid Instagram influencers. Logan’s younger brother’s name is Jake. He starred in the Disney Channel series Bizaardvark. Yet acting is not his current profession. Jake is more of a social media figure than an actor. He has 20.8M followers and earns $49K for every post.
21. Addison Rae
Estimated Average Price Per Post – $1,948,00
Addison is a child Instagram influencer. Addison is a gorgeous Instagram model with 39.7M followers who invites clothes and fashion firms to cooperate with her to advertise their products. Addison, one of the list’s youngest influencers, receives $25K for every promotion post she publishes on Instagram.
22. Kevin Hart
Estimated Average Price Per Post – $780,000
Kevin Hart, an American actor, comedian, and producer, is well-known in the entertainment world. He has appeared in various successful films and television shows, including “Jumanji” and “Modern Family.”
Estimated Average Price Per Post – $1,126,00
Felix is best known as a top YouTuber, with over 98 million subscribers and the third most subscribed channel on the platform. However, his YouTube fame was insufficient for him. He now has 21.7M Instagram followers and earns $70K per post he creates for brands.
24. Sommer Ray
Estimated Average Price Per Post – $1,144,00
Sommer is an American model best known for her YouTube videos and vlog channel. She also runs a clothing store online. Sommer has 26 million followers and makes $86 thousand per marketing post.
How much does Instagram pay influencers?
Instagram influencers’ profits can vary greatly depending on their niche, audience size, and the type of material they provide. For example, an influencer with 1 million followers may earn $5,000 to $20,000 for every sponsored post.
Who is the highest-paid Instagram influencer?
Kylie Jenner is the highest-paid Instagram influencer, earning an estimated $1 million for every post. Jenner, who has over 150 million followers on Instagram, has used her platform to develop a thriving cosmetics company. In addition to promoting her items, Jenner occasionally collaborates with other brands such as Puma and Adidas.
How much does Instagram pay for 2 million followers?
Mega-influencers (those with over one million fans) earn $15,356 (approximately Rs 11.4 lac) per month. Micro-influencers (those with 1,000 to 10,000 subscribers) earn an estimated US$1,420 (Rs 1.5 lac) per month.