Business communications with customers have changed drastically in recent years. Conventional advertising strategies such as television commercials, radio commercials, print advertisements, and billboards are no longer as effective as they once were.
As a result, many businesses have turned to influencer marketing and various sorts of influencer marketing initiatives to reach out to potential customers.
As you launch your influencer marketing campaign, you’re probably wondering, “Who should I choose from millions of prominent people?” and “how can I proceed with the campaign properly?”.
Apart from the various types of influencers, you can hire for your brands, we’ve also produced a list of the Different types of influencer marketing campaigns to help you answer the questions.
Types of Influencer Marketing Campaigns 2023:
We believe that by doing so, you will have a firm basis before commencing your first influencer marketing campaign.
1. Social Media Takeover
The arrangement is known as a social media takeover when an influencer takes control of your social media accounts for a predetermined amount of time and distributes content.
Typically, the time frame is one day. Yet, certain exceptional events or occasions take around a week to complete.
Since you must give the influencer your security details, such as a password, this type of influencer marketing campaign necessitates a high level of trust.
Since digital technology advances daily, a tool called Snapchat exists that enables you to let influencers take over your account tales without providing your login information.
2. Guest posts & Sponsored Social Media Content
The concept of sponsored postings is time-tested and simple. It is the most widely used form of an influencer marketing campaign. Without influencers promoting them, there is a significant chance that your material, no matter how great it is, will never gain enough momentum.
The way sponsored posts to operate is that brands pay influencers to produce their marketing content. To let influencers know what you want them to do, a brand should establish the rules, criteria, or themes that define it.
3. Brand Ambassador Programs
An influencer who regularly or consistently shares material for a brand is known as a brand ambassador. Typically, brand ambassadors have ongoing relationships with the company.
The duration could range from a few months to a year or more. Brand ambassadors serve as the “face” of a company.
They function similarly to how famous people serve as spokespersons in conventional advertising campaigns. Using their social media platforms, they actively spread and advertise brands’ images, tweets, videos, and articles.
4. Affiliate Marketing
An affiliate marketing campaign could be helpful if you don’t have a lot of money. It is an effective and inexpensive way to collaborate with many influencers at once.
No matter how much money you have, you can use as many influential people as you can. On every transaction made as a result of their sources, the influencer receives a commission.
A product will be advertised on-site or a buyer will be directed to your website by an affiliate marketer.
They use their social media channels to aggressively distribute and advertise the photographs, tweets, videos, and articles of brands.
5. Unboxing, and Reviews
With this kind of influencer marketing campaign, a brand offers influencers free goods or services in exchange for their endorsement.
It’s also known as product seeding when the influencer offers to voluntarily do an unboxing video or simply post a review of their experiences online.
Your consumers, who are the influencers in this situation, begin the customer journey as soon as they receive the product.
They include their audience in the virtual adventure as they show their followers their unwrapping experience.
6. Host Giveaways
Given their simplicity and mutually beneficial nature, giveaway programs are among the most popular influencer marketing strategies. It functions by giving influencers a good or service to give away to their followers.
Giveaways provide a high level of development that is assured through comments, shares, and retweets.
The influencer might produce a higher return on investment if their following is both similar to and larger than yours.
7. Guest Blogging
Increased brand recognition can be achieved in a genuine and easy method by guest blogging. With blog postings on influencers’ websites as well as your own, you might increase traffic.
Also, your business will gain authority and reputation, which draws in more prospective new customers and admirers.
With the publication of high-caliber content written by experts, guest bloggers attract a sizable following and reinforce the website’s worth.
8. Influencer Marketing
A study found that 86% of the women who responded to the poll look for recommendations be pin social media networks, and 72% regularly base their purchases on the recommendations of these online social connections.
According to Influencer Orchestration Network, 40% of survey participants purchased a product as a result of seeing it used by a social media influencer on Twitter, YouTube, or Instagram.
Therein, almost 50% of that total have shared influencer content, increasing exposure and engagement.
9. Pre-released and discount codes
Prerelease campaigns are most effective for businesses looking to generate interest in a forthcoming product among their target market. They might upload photos with the coming son tag to raise awareness.
As a result of the influencers’ sense of urgency to purchase the goods since it is on sale, brands on the other hand offer discount codes to them.
10. Computer Generated Imagery (CGI) Influencers
Although authenticity is the key component of social media marketing, one of the most important emerging trends in influencer marketing for 2023 is influencers who aren’t even human.
The brands have the chance to construct their influencers with the use of computer-generated imagery (CGI).
With brands like Prada, UGG, and Diesel in her portfolio, Lil Miquela is the perfect example of a CGI influencer.
The reason for this is that a young, tech-focused audience comfortable with tools like virtual and augmented reality is attracted to this new, futuristic form of influencer.
What kind of influencer marketing campaigns works best?
Social Media Content and Sponsored blogs & articles is the most common form of influencer marketing campaign. Even if your content is excellent, there is a substantial risk that it will never gain enough traction unless it is shared by influencers.