Did you know that the business of influencer marketing ranks among the most effective digital marketing strategies in terms of return on investment? Brands can get up to $5.78 back for every $1 they spend on influencer marketing.
Because of this, 91% of marketers think that influencer marketing is a successful strategy (Influencer Marketing Hub, 2020).
Interestingly, according to Influencer Marketing Hub’s analysis from 2021, around 90% of marketers who use influencer marketing think it is a very effective type of advertising for their company.
According to HubSpot, 73% of marketers worldwide choose Instagram for influencer marketing in 2021.
You should initially choose the ideal influencer for your brand if you want to work with them to advance your company and accomplish numerous social media marketing objectives.
Why do we need to analyze influencer types?
Influencer marketing initiatives are becoming more popular, and at the same time, it is becoming more difficult to choose an influencer. It is also analyzed through the right influencer marketing software that helps brands pick suitable picks while social media creators find various Influencer platforms to showcase their work to make it easier.
It depends on the brand and what requirements influencers must meet. Choosing the appropriate influencer is subsequently more difficult.
The brand is demotivated when an influencer marketing effort fails due to the incorrect influencer selection. Retaining influencers for a campaign based only on their fan base is a mistake that most brands must correct.
Although it may be misleading and only give a partial representation of an influencer’s ability to look at their number of followers, To get the desired results, it is also necessary to take demographic and followers count categories into account.
Types of Influencers on Social Media you must know
Influencers are divided into many categories based on the number of followers they have. Before we explore each category, let’s first define the Types of Influencers:
- Nano influencer
- Micro influencer
- Mid-Tier Influencers
- Macro influencers
- Mega influencers
1. Nano influencer
Micro-influencers have a fan base of between 1,000 and 10,000. They behave in their social circle as outspoken promoters of your brands.
As they engage with the majority of their followers in the community chat, Dms, and comment sections, they can maintain a tighter relationship with them.
They do not heavily saturate their material with overt sponsorship. They can maintain authenticity as a result.
Compared to other influencers, they have a very high engagement rate as a result of this connection.
Why Nano Influencers?
In order to begin started with influencer marketing, nano influencers are a more affordable marketing resource for small businesses and brands. With the level of interaction nano influencers have with their fans, if you’re also looking to test out a product, you can still find success with it in a more specialized market.
2. Micro influencer
A larger audience than nano-influencers, micro-influencers have between 10,000 and 50,000 followers. They can maintain a relatively high level of engagement despite having more followers to interact with.
Also, they are more likely to have a focused audience and cater to a certain niche, like fitness or beauty. This makes creating specialized, targeted sponsorships easier.
Micro-influencers are perfect for brands looking to generate niche leads. This is partly because the audience already anticipates receiving niche-specific marketing communications.
Why Micro Influencers?
Micro-influencers can help firms who want to begin producing more targeted leads for their campaigns. A micro-influencer can help a brand by increasing sales of its products or by attracting true followers because their audience is more receptive to marketing communications from them.
3. Mid-Tier Influencers
Although mid-level influencers may not have celebrity status, they are nevertheless a potent group of content producers whose followers have faith in them.
Compared to macro- or mega-influencers, these influencers have smaller followers (50–500K), but they nevertheless provide companies with a broad reach and significantly higher interaction.
Each post is authentic and recognizable because the content is refined yet not out of date.
Why Mid-Tier- Influencers?
Mid-tier influencers probably spent years moving up the ranks from nano-influencer to mid-tier influencers, not just a few months or even weeks by exploiting celebrities for a rapid ascent to the top.
4. Macro influencers
Micro-influencers often have between 100K and 1M followers. These influencers are more well-known and typically include social media personalities.
These influencers also have considerably wider audiences. Furthermore, they are more likely to have a sizable community of devoted followers because many were originally small-scale influencers who have grown.
Yet, compared to nano and micro-influencers, macro-influencers have a substantially lower engagement rate.
Why Macro Influencers?
The use of macro-influencers is an excellent strategy for raising brand awareness. The entire services of a brand will benefit if a macro-influencer has a certain expertise and their product complements that. A macro-influencer can boost brand recognition and assist you in reaching a wider audience because they have a sizable number of followers.
5. Mega influencers
Almost one million people follow the mega-influencers. Both emerging stars and celebrities would include them. Because of their elevated social status, people commonly take their opinions and ideas into account.
Mega-influencers, on the other hand, tend to have low engagement rates and a lower level of specialization in a given specialty.
It costs a lot of money to hire an influential person to promote your business. Because of this, these influencers work best for firms with substantial marketing budgets.
Why Mega Influencers?
First of all, working with a mega-influencer would require a larger budget, and secondly, the content from a mega-influencer is far more varied than working with any of the other influencer kinds. Working with these influencers is supposed to result in a single post that boosts brand recognition and reputation. Mega-influencers can draw attention to products in a matter of minutes.
How to find the right Influencers for your brand
It might be challenging to identify the ideal influencers to represent your brand when everyone can become one. Here are a few things to consider during your hunt for influencers in addition to influencer prices.
1. Audience
Consider who those followers are when you locate an influencer with the number of followers you seek. Do they fit your target market? If they don’t, the influencer will probably find it more difficult to spread the word about your brand.
If they do, fantastic! To make sure the engagement is what you want to see for your brand, have a look at the engagement and read through some of the comments and reactions before you go ahead and sign them up.
2. Knowledge
Does the influencer you’re thinking about talk intelligently about your sector? Does their audience interact with their content—including sponsored content? Does the influencer produce their material for their marketing messages?
The ideal influencer for your brand is someone who presents themselves as a relatable individual who is sharing knowledge about their favorite products rather than a salesperson.
3. Platform
It matters a lot what platform an influencer utilizes. Find an Instagram influencer if your target audience enjoys beautiful photography.
A YouTube influencer can be a better choice if the people in your audience are obsessive about video content. Find a LinkedIn influencer to partner with if you are a B2B company aiming your marketing at other companies.
You can also explore our Influencer Marketing Guide which will help you start of with a career like this or to become a better influencer.
Conclusion
Influencer marketing is becoming more and more important as influencers multiply. You should first familiarise yourself with the many categories of influencers before learning how to locate them to promote your brand. The influencer marketplace can be used to locate and contact your desired influencers.
